Research Article

사회 또는 건강에의 위협? 코비드19의 프레이밍이 사람들의 돈과 시간의 기부의사에 미치는 영향에 관한 연구

장지훈, 유정은, 송상영

University of Central Arkansas
한양대학교
한양대학교

발행: 2023년 1월 · 52권 1호 · pp. 249-275

DOI: https://doi.org/10.17287/kmr.2023.52.1.249

초록

코로나바이러스 발생이 확산됨에 따라, 팬데믹은 전 세계 모든 지역에 영향을 미쳤으며, 그 영향은 광범위하다. 본 연구는 팬데믹의 위협을 사회적 위협과 건강 위협으로 구분하여 프레이밍하였을 때, 소비자 행동에 어떤 차별적 영향을 미치는지 분석한다.

키워드: Covid-19Prosocial BehaviorsPerceived SeverityAge DifferenceMulti-methods ApproachText Analysis

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발행일 2023-01-01

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