경영학연구

이 논문의 PDF가 제공되지 않습니다.

REFERENCES (43)

[1]
[1] [단행본] 철학의 세계/강성률/형설출판사/2006/~/// Google Scholar ›
[2]
[2] [단행본] 영화 마케팅의 기본 원리와 실제/구문모/해남/2006/~/// Google Scholar ›
[3]
[3] [학술지(정기간행물)] 김아중/감성욕구와 인지욕구가 감정강도와 만족도에 미치는 영향: 스릴러 영화 관람을 중심으로/문화경제연구/2012/15(1)/173~193/한국문화경제학회/http://dx.doi.org/ Google Scholar ›
[4]
[4] [학술지(정기간행물)] 성영신/온라인 구전정보가 관람 의도에-‘기대’를 중심으로/광고연구/2002/57/31~52/한국방송광고공사/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 안성아/영화 개봉점유율과 관객감소율의 영향 요인 분석/마케팅연구/2003/18(3)/1~17/한국마케팅학회/ Google Scholar ›
[6]
[6] [보고서] 2011년 영화소비자 조사/영화진흥위원회/영화진흥위원회 영화정책센터/2012/~/ Google Scholar ›
[7]
[7] [보고서] 2012년 한국영화산업결산/영화진흥위원회/영화진흥위원회 영화정책센터/2013/~/ Google Scholar ›
[8]
[8] [단행본] 영화 마케팅 PR론/이수범/나남/2005/~/// Google Scholar ›
[9]
[9] [학술지(정기간행물)] 이영선/문화예술상품에 대한 소비자의 가치인식과 추구혜택에 관한 질적 연구/아시아마케팅저널/2011/12(4)/27~54/한국마케팅학회/ Google Scholar ›
[10]
[10] [학술지(정기간행물)] 이종철/관객의 영화선택 지각에 영향을 미치는 마케팅 변수에 관한 연구/영화연구/2004/(23)/293~330/한국영화학회/ Google Scholar ›
[11]
[11] [학술지(정기간행물)] 이종호/영화관람 경험에서 만족에 관한 탐색적 연구- 핵심관람 경험에 대한 접근을 중심으로 -/소비자학연구/2008/19(2)/135~160/한국소비자학회/ Google Scholar ›
[12]
[12] [학술지(정기간행물)] 임아영/영화의 기대감정과 관객행동/소비문화연구/2013/16(3)/59~79/한국소비문화학회/ Google Scholar ›
[13]
[13] [학술지(정기간행물)] 장광필/영화 개봉 전 프로모션과 개봉 후 구전효과에 관한 연구/마케팅관리연구/2008/13(4)/23~34/한국마케팅관리학회/ Google Scholar ›
[14]
[14] [학위논문] 최관호/영화 상품의 흥행 결정 요인에 대한 연구 : 관객의 구매 의사 결정 과정을 중심으로/석사/서울대학교/경영학/1999 Google Scholar ›
[15]
[15] [학술지(정기간행물)] 최낙환/소비후의 감정과 성과지각에 대한 기대감정과 소비과정행동의 효과/아시아마케팅저널/2001/3(4)/16~37/한국마케팅학회/ Google Scholar ›
[16]
[16] [학술지(정기간행물)] 최낙환/영화의 태도에 영향을 미치는 동감과 감정이입의 드라마적 요인에 관한 연구/소비자학연구/2009/20(3)/243~271/한국소비자학회/ Google Scholar ›
[17]
[17] [학술지(정기간행물)] 최낙환/영화의 동감과 감정이입을 유발하는 캐릭터의 기능성 요인과 매력성 요인/산업경제연구/2011/24(1)/539~574/한국산업경제학회/ Google Scholar ›
[18]
[18] [학술지(정기간행물)] 최낙환/영화의 선호도 유창성에 영향을 미치는 영화의 처리 유창성 요인에 관한 연구/아시아마케팅저널/2012/13(4)/29~54/한국마케팅학회/ Google Scholar ›
[19]
[19] [단행본] Immediate Seating: A Look at Movie Audiences/Austin, Bruce A./Wadsworth Publishing Company/1989/~/// Google Scholar ›
[20]
[20] [단행본] Voyages of The Heart: Living and Emotionally Creative Life/Averill, James R./Free Press/1992/~/// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Bagozzi, Richard P./Goal-Directed Emotions/Cognition and Emotion/1998/12(1)/1~16// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Barsalou, Lawrence W./Context-independent and Context-dependent Information in Concept/Memory and Cognition/1982/10/82~93// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Clary, E. Gil/Understanding and Assessing The Motivations of Volunteers : A Functional Approach/Journal of Personality and Social Psychology/1998/74(6)/1516~1530// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Eliashberg, Jehoshua/Modeling goes to Hollywood : Predicting Individual differences in Movie Enjoyment/Management Science/1994/40(9)/1151~1173// Google Scholar ›
[25]
[25] [학술지(정기간행물)] Eliashberg, Jehoshua/Film Critics : Influencers or Predictors?/Journal of Marketing/1997/61/68~78// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Gawronski, Bertram/Associative and Propositional Processes in Evaluation : An Intergrtive Review of Implicit and Explicit Attitude Change/Psychological Bulletin/2006/132(5)/692~731// Google Scholar ›
[27]
[27] [학술지(정기간행물)] Hirschman, Elizabeth C./Hedonic Consumption Emerging Concepts, Methods and Propositions/Journal of Marketing/1982/46/21~111// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Holbrook, Morris B./The Experiential Aspects of Consumption : Consumer Fantasies, Feeling, and Fun/Journal of Consumer Research/1982/9/132~140// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Holt, Dougals B./How Consumer Consume : A typology of Consumption Practices/Journal of Consumer Research/1995/22/1~16// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Krider, Robert E./Competitive Dynamics and Introduction of New Products : The Motion Picture Timing Game/Journal of Marketing Research/1998/35(1)/1~15// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Larsen, Randy J./Affect Intensity and Reaction to Daily Life Event/Journal of Personality and Social Psychology/1986/51(4)/803~814// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Lavine, Howard/Cognitive Processing and the Functional Matching Effect in Persuasion : The Mediating Role of Subjective Perceptions of Message Quality/Journal of Experimental Social Psychology/1996/32/580~604// Google Scholar ›
[33]
[33] [단행본] Emotion and Adaptation/Lazarus, Richard S./Oxford University Press/1991/~/// Google Scholar ›
[34]
[34] [단행본] A Theory of Goal Setting and Task Performance/Loke, Edwin A./Printice-Hall/1990/~/// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Neelamegham, Ramya/Consumer Choice Process for Experience Goods : An Economics Model and Analysis/Journal of Marketing Research/1999/36/373~386// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Richins, Marsha L./After the New Wears Off : the Temporal Context of Product Involvement/Journal of Consumer Research/1986/13/280~285// Google Scholar ›
[37]
[37] [단행본] Research in Consumer Behavior, 3/Rook, Dennis W./Association for Consumer Research/1988/247~270///Researching Consumer Fantasy Google Scholar ›
[38]
[38] [단행본] the Worth Repeating Series/Rosen, Daniel/American Marketing Association/1993/~///A Fresh Look at Movie Making Google Scholar ›
[39]
[39] [학술지(정기간행물)] Sawhney, Mohanbir S./A Parsimonious Model for Forecasting Gross Box-Office Revenues of motion Pictures/Marketing Science/1996/15(2)/113~131// Google Scholar ›
[40]
[40] [학술지(정기간행물)] Schwarz, Norbert/Mood, Misattribution, and Judgments of Well-being : Informative and Directive Functions of Affective States/Journal of Personality and Social Psychology/1983/45(3)/513~523// Google Scholar ›
[41]
[41] [단행본] Affect, Cognition, and Social Behavior/Schwarz, Norbert/Hofgrefe International/1988/44~62///How Do I Feel about It? Informative Functions of Affective States Google Scholar ›
[42]
[42] [학술지(정기간행물)] Shaver, Philip/Emotion Knowledge : Further Exploration of a Prototype Approach/Journal of personality and social Psychology/1987/52/1061~1086// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Smith, Eliot R./What Do Connectionism and Social Psychology Offer Each Other?/Journal of Personality and Social Psychology/1996/70/893~912// Google Scholar ›

Publication History

발행일 2014-01-01

Metrics

인용수 2

영화실행요소 적합성이 소비감정신념 및 소비목적달성기대에 미치는 영향과 관람의지