경영학연구

이 논문의 PDF가 제공되지 않습니다.

REFERENCES (52)

[1]
[1] [학술지(정기간행물)] 김용범/가격할인과 보너스팩이 재구매의도에 미치는 영향/경영교육연구/2017/32(3)/335~353/한국경영교육학회/http://dx.doi.org/10.23839/kabe.2017.32.3.335 Google Scholar ›
[2]
[2] [학술지(정기간행물)] 박혜성/판촉 프레이밍이 보너스팩과 가격할인의 선호에 미치는 영향: 단위가격 착각의 효과/소비자학연구/2016/27(6)/1~23/한국소비자학회/ Google Scholar ›
[3]
[3] [학술지(정기간행물)] 손민희/온라인 사이트에서의 판촉프레이밍이 서비스 상품에 대한 소비자 반응에 미치는 영향 : 가격할인 vs. 보너스팩/e-비즈니스연구/2017/18(6)/75~92/국제e-비즈니스학회/http://dx.doi.org/10.20462/tebs.2017.12.18.6.75 Google Scholar ›
[4]
[4] [학술지(정기간행물)] 여준상/심적 시뮬레이션과 브랜드 명성이 제품 평가에 미치는 영향/광고학연구/2010/21(1)/85~97/한국광고학회/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 이경탁/가격할인과 보너스팩 판매촉진에 대한 소비자 반응 : 온라인 구매와 판매촉진 수준의 조절효과/마케팅논집(Journal of Marketing Studies)/2016/24(3)/191~209/한국전략마케팅학회/http://dx.doi.org/10.21191/jms.24.3.10 Google Scholar ›
[6]
[6] [학술지(정기간행물)] 이석규/Sales Promotion 연구에 관한 종합적 고찰: 최근 10년(2004~2013)의 연구를 중심으로/마케팅연구/2014/29(6)/63~92/한국마케팅학회/ Google Scholar ›
[7]
[7] [학술지(정기간행물)] 황윤정/하이테크 신제품의 포지셔닝 전략 : 브랜드 명성과 속성 유형의 조절효과/광고학연구/2013/24(5)/241~258/한국광고학회/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] Akdeniz, B./Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information/Psychology &Marketing/2013/30(1)/76~89// Google Scholar ›
[9]
[9] [학술지(정기간행물)] Alavi, S./Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts/Journal of Marketing/2015/79(2)/62~78// Google Scholar ›
[10]
[10] [학술지(정기간행물)] Andrews, M./Cause Marketing Effectiveness and the Moderating Role of Price Discounts/Journal of Marketing/2014/78(6)/120~142// Google Scholar ›
[11]
[11] [학술지(정기간행물)] Aydinli, A./Price Promotion for Emotional Impact/Journal of Marketing/2014/78(4)/80~96// Google Scholar ›
[12]
[12] [학술지(정기간행물)] Barnett, M. L./Corporate Reputation: The Definitional Landscape/Corporate Reputation Review/2006/9(1)/26~38// Google Scholar ›
[13]
[13] [학술지(정기간행물)] Bearden, W. O./Comparison Price, Coupon, and Brand Effects on Consumer Reactions to Retail Newspaper Advertisements/Journal of Retailing/1984/60(2)/11~34// Google Scholar ›
[14]
[14] [학술지(정기간행물)] Biswas, A./Contextual Effects of Reference Prices in Retail Advertisements/Journal of Marketing/1991/55(3)/1~12// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Blattberg, R. C./How promotions work/Marketing Science/1995/14(3)/G122~G132// Google Scholar ›
[16]
[16] [학술지(정기간행물)] Burton, S./A Scale for Measuring Attitude Toward Private Label Products and an Examination of Its Psychological and Behavioral Correlates/Journal of the Academy of Marketing Science/1998/26(4)/293~306// Google Scholar ›
[17]
[17] [학술지(정기간행물)] Cai, F./Boomerang Effects of Low Price Discounts:How Low Price Discounts Affect Purchase Propensity/Journal of Consumer Research/2016/42(5)/804~816// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Chandran, S./The Price of “Free”-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences/Journal of Consumer Research/2006/33(3)/384~392// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Chaudhuri, A./How Brand Reputation Affects the Advertising-Brand Equity Link/Journal of Advertising Research/2002/42(3)/33~43// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Chen, H. A./When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts/Journal of Marketing/2012/76(4)/64~77// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Darke, P. R./Effects of pricing and promotion on consumer perceptions: it depends on how you frame it/Journal of Retailing/2005/81(1)/35~47// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Davis, S./Promotion Has a Negative Effect on Brand Evaluations - Or Does It? Additional Disconfirming Evidence/Journal of Marketing Research/1992/29(1)/143~148// Google Scholar ›
[23]
[23] [학술지(정기간행물)] de Chernatony, L./Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation/Journal of Marketing Management/1999/15(1-3)/157~179// Google Scholar ›
[24]
[24] [학술지(정기간행물)] del Rio Olivares, M. J./Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention/Journal of Marketing/2018/82(1)/115~131// Google Scholar ›
[25]
[25] [학술지(정기간행물)] DelVecchio, D./The effect of sales promotion on post-promotion brand preference: A metaanalysis/Journal of Retailing/2006/82(3)/203~213// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Dodson, J. A./Impact of Deals and Deal Retraction on Brand Switching/Journal of Marketing Research/1978/15(1)/72~81// Google Scholar ›
[27]
[27] [학술지(정기간행물)] Gabor, A./Price as an Indicator of Quality: Report on an Enquiry/Economica/1966/33(129)/43~70// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Gilbert, D. C./The efficacy of sales promotions in UK supermarkets: a consumer view/International Journal Of Retail & Distribution Management/2002/30(6)/315~321// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Grewal, D./The Effects of Store Name, Brand Name and Price Discounts on Consumers’Evaluations and Purchase Intentions/Journal of Retailing/1998/74(3)/331~352// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Helm, S. V/How corporate reputation affects customers' reactions to price increases/Journal of Revenue & Pricing Management/2013/12(5)/402~415// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Kahneman, D./Fairness as a Constraint on Profit Seeking:Entitlements in the Market/American Economic Review/1986/76(4)/728~741// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Klein, J./Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis/International Journal of Research in Marketing/2004/21(3)/203~217// Google Scholar ›
[33]
[33] [학술지(정기간행물)] Li, S./50% Off or Buy One Get One Free? Frame Preference as a Function of Consumable Nature in Dairy Products/Journal of Social Psychology/2007/147(4)/413~421// Google Scholar ›
[34]
[34] [학술지(정기간행물)] Lichtenstein, D. R./Assessing the Domain Specificity of Deal Proneness: A Field Study/Journal of Consumer Research/1995/22(3)/314~326// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Lim, S./Buy One Get One to Share: Preference between Bonus Packs and Price Discounts For Experiential Versus Material Products/Advances in Consumer Research/2016/44/536~// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Lowe, B/Consumer perceptions of extra free product promotions and discounts: The moderating role of perceived performance risk/Journal of Product & Brand Management/2010/19(7)/496~503// Google Scholar ›
[37]
[37] [학술지(정기간행물)] Mishra, A./The influence of price discount versus bonus pack on the preference for virtue and vice foods/Journal of Marketing Research/2011/48(1)/196~206// Google Scholar ›
[38]
[38] [학술지(정기간행물)] Mitra, D./How Does Objective Quality Affect Perceived Quality? Short-Term Effects, Long-Term Effects, and Asymmetries/Marketing Science/2006/25(3)/230~247// Google Scholar ›
[39]
[39] [학술지(정기간행물)] Neslin, S. A./An Alternative Explanation for Lower Repeat Rates After Promotion Purchases/Journal of Marketing Research/1989/26(2)/205~213// Google Scholar ›
[40]
[40] [학술지(정기간행물)] Pacheco, B. G./Effects of sales promotion type and promotion depth on consumer perceptions: the moderating role of retailer reputation/International Review of Retail, Distribution & Consumer Research/2015/25(1)/72~86// Google Scholar ›
[41]
[41] [학술지(정기간행물)] Raghubir, P./When Do Price Promotions Affect Pretrial Brand Evaluations?/Journal of Marketing Research/1999/36(2)/211~222// Google Scholar ›
[42]
[42] [학술지(정기간행물)] Rao, A. R./The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality : An Integrative Review/Journal of Marketing Research/1989/26(3)/351~357// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Ryan, J./The role of brand reputation in organic food consumption: A behavioral reasoning perspective/Journal of Retailing & Consumer Services/2018/41/239~247// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Selnes, F./An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty/European Journal of Marketing/1993/27(9)/19~35// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Smith, M. F./The impact of price and extra product promotions on store preference/International Journal of Retail & Distribution Management/2000/28(2)/83~92// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Teng, L./A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions/Journal of Business Research/2009/62(1)/14~21// Google Scholar ›
[47]
[47] [학술지(정기간행물)] Walker, K./A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory/Corporate Reputation Review/2010/12(4)/357~387// Google Scholar ›
[48]
[48] [학술지(정기간행물)] Walsh, G./Examining the Antecedents and Consequences of Corporate Reputation:A Customer Perspective/British Journal of Management/2009/20(2)/187~203// Google Scholar ›
[49]
[49] [학술지(정기간행물)] Walsh, G./Customer-based corporate reputation of a service firm: scale development and validation/Journal of the Academy of Marketing Science/2007/35(1)/127~143// Google Scholar ›
[50]
[50] [학술지(정기간행물)] Winer, R. S./A Reference Price Model of Brand Choice for Frequently Purchased Products/Journal of Consumer Research/1986/13(2)/250~256// Google Scholar ›
[51]
[51] [학술지(정기간행물)] Xie, Y./Taming the Blame Game: Using Promotion Programs to Counter Product-Harm Crises/Journal of Advertising/2016/5(2)/211~226// Google Scholar ›
[52]
[52] [학술지(정기간행물)] Zeithaml, V. A./The Accuracy of Reported Reference Prices for Professional Services/Advances in Consumer Research/1983/10/607~611// Google Scholar ›

Publication History

발행일 2019-01-01

Metrics

인용수 3

판매촉진의 부메랑 효과: 판매촉진유형과 브랜드 명성을 중심으로