Conversion products continue to change and evolve, on the basis of creative idea and innovation technology. As dynamics of such technology change increases uncertainty to consumers, resistance to technology change would be stronger. Therefore, the purpose of this study is to identify the effects of rapid technology change recognized by consumers on perceived risk of and adoption resistance to smart watches. For the purpose, ‘perceived risk’, which is known as a useful variable in forecasting innovation resistance, is divided into 4 sub-elements. In addition, the influence relationship with risk factors is structuralized by classifying the types of resistance to ‘Postponement’ and ‘Rejection’. The participants was selected from university and graduate school students, who are considered as main target consumers of smart watches. The survey is controlled to increase explanatory power regarding adoption resistance by allowing only university and graduate school students who have interest in or purchased smart watches to answer the survey. According to the analysis, it is shown that functional, social and financial risk and adoption postponement are stronger when they perceive that relevant technology is rapidly changing. In addition, the finding shows that perceived functional risk of a smart watch is a determinant of adoption rejection while social and financial risk have significant influence on adoption postponement. In conclusion, the findings imply that the pace of technology change that is excessively quick or perceived to be excessively quick by consumers emphasize perceived risk of innovation and lead to resistance of consumers. It is worth to notice that this study demonstrates that the pace of technology change perceived by consumers is likely to be a situational factor imposing risk and resistance to innovation.