.jpeg)
Most Viewed
560 Views
RESEARCH ARTICLE
K-Pop Animation as a Global Cultural Brand: A Netnographic Study of K-Pop Demon Hunters
204 Views
RESEARCH ARTICLE
Influencer Marketing Effectiveness: Direct and Indirect Effects through Electronic Word-of-Mouth in a Multichannel Environment
132 Views
RESEARCH ARTICLE
A Theorization Study on Proactive Fandom as the Key Driver of K-POP Growth
89 Views
RESEARCH ARTICLE
Chairman Lee Byung-Chul's Management Philosophy at Samsung: An Exploratory Study Using Structural Topic Modeling
85 Views
RESEARCH ARTICLE
An Empirical Study on the Effects of Individual Emotions and Sense of Virtual Community (SOVC) on Knowledge Sharing Intention in Online Communities
76 Views
RESEARCH ARTICLE
A Study on Building and Utilizing Generative AI Training Data for Korean Traditional Patterns: Cases and Strategies
74 Views
RESEARCH ARTICLE
The Impact of Korean Makeup Trends on Social Media on Vietnamese Consumers’ Brand Awareness and Cosmetics Purchase Intention - A New Perspective on the Theory of Planned Behavior
71 Views
RESEARCH ARTICLE
A Configurational Method “Qualitative Comparative Analysis (QCA)” to Investigate Complex Business Phenomena
70 Views
RESEARCH ARTICLE
From Cultural Wave to Retail Infrastructure: A Stage-Based Model of Global Retail Expansion
62 Views
RESEARCH ARTICLE
Strategic ESG Behavior Under Successor CEOs: CEOs' Political and Green Experience Perspective
61 Views
RESEARCH ARTICLE
Structural Changes in the Korean Film Market after COVID-19: The Tactical Long Tail Phenomenon
60 Views
RESEARCH ARTICLE
When Do Broadcast Search Discussions Foster Learning? The Role of Network Structure and Technical Marginality
60 Views
RESEARCH ARTICLE
The Goldilocks Zone of Design: Optimizing Visual Complexity for Character Design Market Success
56 Views
RESEARCH ARTICLE
Supply Chain Ripple Effects of Government R&D Budget Cuts: Focusing on Research Safety Equipment Procurement Firms
53 Views
RESEARCH ARTICLE
Beyond the Expectations of Organizational Delayering in Korean Firms: Verifying the Effectiveness of Job Grade Simplification Through News Text and Panel Data Analysis
51 Views
RESEARCH ARTICLE
The Impact of Investment Property Holdings on Corporate Tax Avoidance Behavior and Firm Value
49 Views
RESEARCH ARTICLE