Korean Management Review

PDF is not available for this article.

REFERENCES (34)

[1]
[1] [학술지(정기간행물)] 이유재/“물리적 환경이 서비스 품질 평가에 미치는 영향에 관한 연구: 이업종간 비교,”/마케팅 연구/1998/13(1)/61~86// Google Scholar ›
[2]
[2] [단행본] 소비자행동론/임종원/경문사/1999/~/// Google Scholar ›
[3]
[3] [학술지(정기간행물)] 하영원/평가과업에 따른 선호역전: 속성 친숙도와 속성가치 범위정보의 조절적 역할을 중심으로/소비자학연구/2003/14(1)/9~177/한국소비자학회/ Google Scholar ›
[4]
[4] [학술지(정기간행물)] Alba J. W/“Dimensions of consumer expertise,”/Journal of Consumer Research/1987/13/411~454// Google Scholar ›
[5]
[5] [학술지(정기간행물)] Bazerman M. H/“Reversals of preference in allocation decisions: Judging an alternative versus choosing among alternatives,”/Administrative Science Quarterly/1992/37/220~240// Google Scholar ›
[6]
[6] [학술지(정기간행물)] Bettman J. R/“Constructive consumer choice processes,”/Journal of Consumer Research/1998/25/187~217// Google Scholar ›
[7]
[7] [학술지(정기간행물)] Brucks M/“The effect of product class knowledge on information search behavior,”/Journal of Consumer Research,/1985/12/1~16// Google Scholar ›
[8]
[8] [학술지(정기간행물)] Cordell V. V/“Consumer knowledge measures as predictors in product evaluation,”/Psychology & Marketing/1997/14/241~260// Google Scholar ›
[9]
[9] [학술지(정기간행물)] Coupey Irwin/“Product category familiarity and preference construction,”/ournal of Consumer Research,/1998/24/459~468// Google Scholar ›
[10]
[10] [학술지(정기간행물)] Fischer G. W/“Strategy compatibility, scale compatibility, and the prominence effect,”/Journal of Experimental Psychology: Human Perception and Performance/1993/19/580~597// Google Scholar ›
[11]
[11] [학술대회논문] Fischhoff B/Knowing what you want: Measuring labile values,”/In T. S. Wallsten(Ed.), Cognitive processes in choice and decision behavior./1980//~/Hillsdale, NJ: Erlbaum. Google Scholar ›
[12]
[12] [학술지(정기간행물)] Hsee C. K/“The evaluability hypothesis: an explanation for preference reversals between joint and separate evaluations of alternatives,”/Organizational Behavior and Human Decision Processes/1996/67/247~257// Google Scholar ›
[13]
[13] [학술지(정기간행물)] Hsee C. K/“Will products look more attractive when evaluated jointly or when evaluated separately?”/Journal of Consumer Research/1998/25/175~186// Google Scholar ›
[14]
[14] [학술지(정기간행물)] Hsee C. K/“Preference reversals between joint and separate evaluations of options: a review and theoretical analysis,”/Psychological Bulletin/1999/125/576~590// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Johnson E. J./“Product familiarity and learning new information,”/Journal of Consumer Research/1984/11/542~550// Google Scholar ›
[16]
[16] [학술지(정기간행물)] Kahneman D/“Prospect theory: An analysis of decision under risk,”//1979/47/263~291// Google Scholar ›
[17]
[17] [학술지(정기간행물)] Kahneman D/“Experimental tests of the endowment effect and the Coase theorem,”/Journal of political Economy/1990/98/1325~1348// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Lichtenstein S/“Reversal of preferences between bids and choices in gambling Decisions,”/Journal of Experimental Psychology/1971/89/46~55// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Lichtenstein D. R/“Correlates of price acceptability,”/Journal of Consumer Research/1998/15/243~252// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Park C. W/“Familiarity and its impact on consumer decision biases and heuristics,”/Journal of Consumer Research,/1981/8/223~230// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Rao A. R./“The moderating effect of prior knowledge on cue utilization in product evaluations,”/Journal of Consumer Research,/1988/15/253~264// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Rao A. R./“The effect of prior knowledge on price acceptability and the type of information examined,”/Journal of Consumer Research,/1992/19/256~270// Google Scholar ›
[23]
[23] [단행본] Consumer food selection and nutrition information./Rudell F/NewYork: Praeger/1979/~/// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Shafir E/“Choosing versus rejecting: Why some options are both better and worse than others,”/Memory & Cognition,/1993/21/546~556// Google Scholar ›
[25]
[25] [학술지(정기간행물)] Shafir E/“The advantage model: a comparative theory of evaluation and choice under risk,”/Organizational Behavior and Human Decision Processes,/1993/55/325~378// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Slovic P/“The construction of preference: 102d Annual Convention of the American,”/Psychological Association Distinguished Scientific Contribution Award Adress. American Psychologist/1995/50/364~371// Google Scholar ›
[27]
[27] [학술지(정기간행물)] Slovic P/“Compatibility effects in judgment and choice,”/in Insight in Decision Making: A Tribute to Hillen J. Einhorn, ed. Robin M. Hogarth, Chicago: University of Chicago Press,/1990//5~27// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Tversky A./“The framing of decisions and the psychology of choice,”/Science/1981/221/453~458// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Tversky A/“Rational choice and the framing of decisions,”/Journal of Business/1986/59/251~278// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Tversky A/“Contingent weighting in judgment and choice,”/PsychologicalReview/1988/76/31~48// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Tversky A./“Loss aversion in riskless choice: a preference‐dependent model,”/Quarterly Journal of Economics,/1991/106/1039~1063// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Tversky A/“Endowment and contrasts in judgments of well‐being,”/Subjective well‐being: An interdisciplinary perspective/1991/21/~/Oxford, England: Pergamon Press./ Google Scholar ›
[33]
[33] [학술지(정기간행물)] Yi Youjae/“Contextual priming effects in print advertisements: the moderating role of prior knowledge,”/Journal of Advertising/1993/22/1~10// Google Scholar ›
[34]
[34] [학술지(정기간행물)] Yi Youjae/“The effects of loyalty programs on value perception, program loyalty, and brand loyalty,”/Journal of the Academy of Marketing Science/2003/31/229~240// Google Scholar ›

Publication History

Published 2004-01-01

Metrics

Cited by 16

Better Choice for More Knowlede? Effects of Prior Knowledge on Preference Reversal