Korean Management Review

PDF is not available for this article.

REFERENCES (70)

[1]
[1] [학술지(정기간행물)] 김해룡/CSR활동의 적합성과 CSR연상: 종업원 동일시를 중심으로/경영학연구/2010/39(4)/881~905/한국경영학회/ Google Scholar ›
[2]
[2] [학술지(정기간행물)] 박종철/기업의 사회적 책임활동이 고객충성도에 미치는 영향 : 호혜성과 신뢰의 매개역할/마케팅관리연구/2009/14(4)/19~35/한국마케팅관리학회/ Google Scholar ›
[3]
[3] [학술지(정기간행물)] 안광호/소비자-기업 동일시가 소비자의 제품평가와 행위적 반응에 미치는 영향에 관한 연구/마케팅연구/2004/19(4)/55~78/한국마케팅학회/ Google Scholar ›
[4]
[4] [학술지(정기간행물)] 윤각/기업의 사회적 책임활동 인식에 영향을 미치는 요인들에 관한 연구/광고연구/2007/75(75)/163~186/한국방송광고공사/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 이수정/기업의 사회적 책임 활동의 야누스 효과/경영학연구/2011/40(4)/919~954/한국경영학회/ Google Scholar ›
[6]
[6] [학술지(정기간행물)] 이한준/기업의 사회적 책임활동이 제품 및 기업평가에 미치는 영향: 신뢰의 매개역할을 중심으로/마케팅연구/2009/24(1)/231~250/한국마케팅학회/ Google Scholar ›
[7]
[7] [보고서] 윤리경영현황 및 CSR추진실태 조사, 통권152호./전국경제인연합회//2009/~/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] 최운열/기업의 사회공헌활동이 기업가치에 미치는 영향: 기부금지출을 중심으로/경영학연구/2009/38(2)/407~432/한국경영학회/ Google Scholar ›
[9]
[9] [학술지(정기간행물)] 황의록/구전 커뮤니케이션에 대한 문헌연구/광고연구/1995/33(봄)/55~65// Google Scholar ›
[10]
[10] [학술지(정기간행물)] Aaker, David A./Managing The Most Important Asset : Brand Equity/Planning Review/1992/20/56~58// Google Scholar ›
[11]
[11] [학술지(정기간행물)] Anderson, J. C./Structural Equation Modeling in Practices; A Review and Recommended Two Step Approach/Psychological Bulletin/1988/103(3)/411~423// Google Scholar ›
[12]
[12] [학술지(정기간행물)] Ashforth, B. E./Social Identity Theory and the Organization/Academy of Management Reveiw/1989/14(1)/20~39// Google Scholar ›
[13]
[13] [학술지(정기간행물)] Ashforth, B. E./Alumni and Thier Alma Mater : A Partial Test of the Reformulated Model of Organizational Identification/Journal of Oraganizational Bahavior/1992/13/103~123// Google Scholar ›
[14]
[14] [단행본] Maine-Menestystekijă (Reputation-A Business Driver)/Aula, P./Helsinki/2002/~/// Google Scholar ›
[15]
[15] [학술지(정기간행물)] 이유재/On the evaluation of structural equation models/Journal of the Academy of Marketing Science 16(1)/198803/16(1)/74~94/Springer New York/ Google Scholar ›
[16]
[16] [학술지(정기간행물)] Becker-Olsen, Karen L./The Impect of Perceived Corporate Social Responsibility on Consumer Behavior/Journal of Business Research/2006/59(2006)/46~53// Google Scholar ›
[17]
[17] [학술지(정기간행물)] Bhattacharya, C. B./Understanding the Bond of Identification : An Investigation of Its Correlates Among ArtMuseumMembers/Journal of Marketing/1995/59(10)/45~57// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Bhattacharya, C. B./Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives/Journal of Business Ethics/2009/85/257~272// Google Scholar ›
[19]
[19] [단행본] Social Responsibilities of the Businessman/Bowen, H./Harper and Row/1953/~/// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Brown, J./The company and the product : Corporate associations and consumer product response/Journal of Marketing/1997/61(1)/68~84// Google Scholar ›
[21]
[21] [단행본] Corporate Profits and Cooptation : Networks of Market Constraints and Directorate Ties in the American Eco nomy/Burt, R. S./Academic Press/1983/~/// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Carroll, A. B./Three Dimensional Conceptual Map of Corporate Performance/Academy of Management Review/1979/4(4)/497~505// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Carroll, A. B./The Pyramid of Corporate Social Responsibility : Toward the Moral Management of Organizational Stakeholder/In Business Horizons/1991/34/39~48// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Chaudhuri, Arjun/The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty/Journal of Marketing/2001/65(2)/81~93// Google Scholar ›
[25]
[25] [보고서] The Effect of Word of Mouth on Sales : Online Book Reviews/Chevalier, J./Yale of School of Management/2004/~/ Google Scholar ›
[26]
[26] [학술지(정기간행물)] Donaldson, T./The Stakeholder Theory of the Corporation: Comcepts, Evidence and Implications/Academy of Manegement Review/1995/29(1)/65~91// Google Scholar ›
[27]
[27] [학술지(정기간행물)] Dowling, Grahame R./Corporate Reputations : Should You Compete on Yours/California Management Review/2004/46(3)/19~36// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Drumwright, Minette E./Company Advertising With a Social Dimension : The Role of Noneconomic Critetia/Journal of Marketing/1996/60/71~87// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Dutton, Jane E./Organizational Images and Member Identification/Administrative Science Quarterly/1994/39(34)/239~263// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Ellen, P./Building Corporate Associations : Consumer Attributions for Corporate Socially Responsible Programs/Journal of the Academy of Marketing Science/2006/34(2)/147~157// Google Scholar ›
[31]
[31] [단행본] A Stakeholder Theory of the Modern Corporation: Kantian Capitalism, In Beauchamp-Bowie, Ethical Theory and Business, 3rd ed/Evans, W. M./Prentice- Hall/1988/~/// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Everard, A./How Presentation Flaws Affect Perceived Site Quality, Trust and Intention to Purchase from an Online Store/Journal of Management Information Systems/2006/22(3)/55~95// Google Scholar ›
[33]
[33] [단행본] Reputation : Realizing value from the corporate image/Fombrun, Charles J./Harvard Business School Press/1996/~/// Google Scholar ›
[34]
[34] [단행본] Fame and Fortune : How Successful Companies Build Winning Reputations/Fombrun, Charles J./Prentice Hall/2003/~/// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Forehand, R./When Is Honesty the Best Policy? The Effect of Stated Company Intent on Consumer Skepticism/Journal of Consumer Psychology/2003/13(3)/349~357// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Friedman, Milton/A Friedman Doctrine: The Social Responsibility of Business is to Increase Its Profits/New York Times Magazine/1970/13/122~126// Google Scholar ›
[37]
[37] [학술지(정기간행물)] Gansean, Sanker/Determinants of Long-Term Orientation in Buyer-Seller Relationships/Journal of Marketing/1994/58(4)/1~19// Google Scholar ›
[38]
[38] [학술지(정기간행물)] Gilbert, Daniel T./The Correspondence Bias/Psychological Bulletin/1995/117(1)/21~38// Google Scholar ›
[39]
[39] [학술대회논문] Grahn, Joyce L./Corporate Philanthropy and Marketing Strategy: A Review and Direction for Research/AMA Educators' Proceedings, Series/1987/53/67~69/ Google Scholar ›
[40]
[40] [학술지(정기간행물)] Greening, D./Corporate Social Performance as a Competitive Advantage in Attracting a Quality Workforce/Business & Society/2000/39(3)/254~280// Google Scholar ›
[41]
[41] [단행본] The psychology of Interpersonal relations/Heider, Fritz/Wiley/1958/~/// Google Scholar ›
[42]
[42] [학술지(정기간행물)] Henning-Thurau, T./Electronic Word-of-Mouth : Motives for and Consequences of Reading Customer Articulations on the Internet/International Journal of Electronic Commerce/2003/8/51~74// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Hibbard, Jonathan D./Examining the Impact of Destructive Acts in Marketing Channel Relationships/Journal of Marketing Research/2001/38/45~61// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Kelly, Harold H./The Processes of Causal Attribution/American Psychologist/1973//107~128// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Klein, Jill/Corporate Social Responsibility and Consumers' Attributions and Evaluations in a Product-harm Crisis/International Journal of Research in Marketing/2004/21/203~217// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Lichtenstein, D. R./The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits/Journal of Marketing/2004/68(10)/16~32// Google Scholar ›
[47]
[47] [학술지(정기간행물)] Maignan, Isabelle/Corporate Citizenship as a Marketing Instrument : Concepts, Evidence and Research Directions/European Journal of Marketing/2001/35(3)/457~484// Google Scholar ›
[48]
[48] [학술지(정기간행물)] Morgan, Robert M./The Commitment-Trust Theory of Relationship Marketing/Journal of Marketing/1994/58(7)/20~38// Google Scholar ›
[49]
[49] [학술지(정기간행물)] Oliver, Richard L./Response Determinants in Satisfaction Judgements/Journal of Consumer Research/1988/14(4)/495~507// Google Scholar ›
[50]
[50] [학술지(정기간행물)] Pivato, S./The Impact of Corporate Social Responsibility on Consumer Trust : the Case of Organic Food/Business Ethics : A European Review/2008/17(1)/3~12// Google Scholar ›
[51]
[51] [학술지(정기간행물)] Podsakoff, P. M./Self-Repoets in Organizaional Research : Problems and Prospects/Journal of Management/1986/12(4)/531~544// Google Scholar ›
[52]
[52] [학술지(정기간행물)] 이정연/Common method biases in behavioral research: A critical review of the literature and recommended remedies/JOURNAL OF APPLIED PSYCHOLOGY/200310/88(5)/879~903/AMER PSYCHOLOGICAL ASSOC/ Google Scholar ›
[53]
[53] [학술지(정기간행물)] Porter, Micheal E./Strategy & Society: The Link Between Competitive Advantage and Corporate Social Responsibility/Harvard Business Review/2006//16~// Google Scholar ›
[54]
[54] [학술지(정기간행물)] Quester, P. G./Assessing Market Value of Event Sponsoring : Corporate Olympic Sponsorship/Journal of Advertising Research/2001/41(1)/9~16// Google Scholar ›
[55]
[55] [학술지(정기간행물)] Sen, S./Does doing good always lead to doing better? Consumer reactions to corporate social responsibility/Journal of Marketing Research/2001/38/225~243// Google Scholar ›
[56]
[56] [학술지(정기간행물)] Sen, S./Doing Better at Doing good : When, Why, and How Consumers Respond to Corporate Social Initiatives/California Management Review/2004/47(1)/9~24// Google Scholar ›
[57]
[57] [학술지(정기간행물)] Shaw, Bill/A Moral Basis for Corporate Philanthropy/Journal of Business Ethics/1993/12/745~751// Google Scholar ›
[58]
[58] [학술지(정기간행물)] Sirdeshmukh, Deepak/Consumer Trust, Value, And Loyalty in Relational Exchanges/Journal of Marketing/2002/66(1)/15~37// Google Scholar ›
[59]
[59] [학술지(정기간행물)] Sparks, R./The Maturing of Socially Responsible Investment : A Review of the Developing Link with Corporate Social Responsibility/Journal of Business Ethics/2004/52/45~57// Google Scholar ›
[60]
[60] [단행본] Promotion/Stanley, R. E./Prentice-Hall Inc/1977/~/// Google Scholar ›
[61]
[61] [학술지(정기간행물)] Stewart, K. J./Trust Transfer on the World Wide Web/Organization Science/2003/14(1)/5~17// Google Scholar ›
[62]
[62] [학술지(정기간행물)] Swanson, Diane L./Addressing a Theoretical Problem by Reorienting the Corporate Social Performance Model/Academy of Management Review/1995/20(1)/43~64// Google Scholar ›
[63]
[63] [학술지(정기간행물)] Turban, D. B./Corporate Social Performance and Organizational Attractiveness to Prospective Employees/Academy of Management Journal/1996/40(3)/658~672// Google Scholar ›
[64]
[64] [학술지(정기간행물)] Ven van de, B./Strategic and Moral Motivation for Corporate Social Responsibility/Journal of Corporate Citizenship/2006/(22)/111~123// Google Scholar ›
[65]
[65] [학술지(정기간행물)] Ward, J. C./The Internet as Information minefield : An Analysis of the Source and Content of Brand Information Yielded by Net Searches/Journal of Business Research/2003/56/907~914// Google Scholar ›
[66]
[66] [학술지(정기간행물)] Weiner, Bernard/An Attributional Theory of Achievement Motivation and Emotion/Psychological Review/1985/92(3)/548~573// Google Scholar ›
[67]
[67] [학술지(정기간행물)] Weiner, Bernard/Integrating Social and Personal Theories of Achievement Striving/Review of Educational Research/1994/64(4)/~// Google Scholar ›
[68]
[68] [학술지(정기간행물)] Whetten, David A./A Social Actor Conception of Organizational Identity and Its Impications for the Study of Organization Reputation/Business & Society/2002/41(4)/393~414// Google Scholar ›
[69]
[69] [학술지(정기간행물)] Williams, Patti/Can Mixed Emotions Peacefully Coexist?/Journal of Consumer Research/2002/28(3)/636~649// Google Scholar ›
[70]
[70] [단행본] Service Marketing/Zeitham, V. A./McGraw-Hill/2000/~/// Google Scholar ›

Publication History

Published 2012-01-01

Metrics

Cited by 75

Consumers’ Attributions, Perception, and Responses on CSR Activities