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The Distinct Effects of Producers’ Participation on Consumers’ Choice and Engagement on the User-Generated Contents Platform Site

Jeonghye Choi,손정민/Jungmin Son · Kyung Min Park,박선주/Sunju Park,정승화/Seung-wha · Kyung Min Park

Korean Management Review · Vol. 42, No. 2 · pp. 529-551 · January 2013

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