Korean Management Review

PDF is not available for this article.

REFERENCES (56)

[1]
[1] [인터넷자원] 결속형 SNS 모바일 애플리케이션 이용 행태와 경쟁 현황/http://www.koreanclick.com/information/info_data_view.php?id=304////2012 Google Scholar ›
[2]
[2] [인터넷자원] 남양유업, ‘막말 파문’... 막내린 흑자신화/http://news.naver.com/main/read.nhn?mode=LSD&mid=shm&sid1=101&oid=018&aid=0002935323/김세형///2014 Google Scholar ›
[3]
[3] [학술지(정기간행물)] 김자경/공익연계 마케팅이 소비자 반응에미치는 효과/광고학연구/2001/13(3)/31~52// Google Scholar ›
[4]
[4] [학술대회논문] 박소윤/소비자의 귀인, 기업의 사회적 책임활동 지각 및 소비자 반응의 관계/2012 년 한국유통학회 동계학술대회 발표논문집/2012//127~143/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 서현석/CRM 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구: 제품 관여도와 공익연계 메시지 표현유형의 조절효과를 중심으로/아시아마케팅저널/2007/9(2)/49~95/한국마케팅학회/ Google Scholar ›
[6]
[6] [학술지(정기간행물)] 윤각/기업의 사회적 책임활동 인식에 영향을 미치는 요인들에 관한 연구/광고연구/2007/(75)/163~186/한국방송광고공사/ Google Scholar ›
[7]
[7] [학술지(정기간행물)] 이수정/기업의 사회적 책임 활동의 야누스 효과/경영학연구/2011/40(4)/919~954/한국경영학회/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] Barnes, N. G./Determinants of consumer participation in cause-related marketing campaigns/American Business Review/1992/10(2)/21~24// Google Scholar ›
[9]
[9] [학술지(정기간행물)] Baron, R. M./The moderator –mediator variable distinction in social psychological research : Conceptual, strategic, and statistical considerations/Journal of Personality and Social Psychology/1986/51(6)/1173~1182// Google Scholar ›
[10]
[10] [학술지(정기간행물)] Barone, M. J./influence of cause-related marketing on consumer choice: does one good turn deserve another?/Journal of the academy of marketing Science/2000/28(2)/248~262// Google Scholar ›
[11]
[11] [학술지(정기간행물)] Bearden, W. O./Comparison price, coupon, and brand effects on consumer reactions to retail newspaper advertisements/Journal of Retailing/1984/60(2)/11~34// Google Scholar ›
[12]
[12] [학술지(정기간행물)] Becker-Olsen, K. L./The impact of perceived corporate social responsibility on consumer behavior/Journal of Business Research/2006/59(1)/46~53// Google Scholar ›
[13]
[13] [학술대회논문] Boyd, D. M./Friendster and publicly articulated social networking/In proceeding of Conference on Human Factors in Computing Systems/2004//24~29/ Google Scholar ›
[14]
[14] [학술지(정기간행물)] Campbell, M. C./Consumers'use of persuasion knowledge : The effects of accessibility and cognitive capacity on perceptions of an influence agent/Journal of Consumer Research/2000/27(1)/69~83// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Du, S./Maximizing business returns to corporate social responsibility(CSR) : The role of CSR communication/International Journal of Management Reviews/2010/12(1)/8~19// Google Scholar ›
[16]
[16] [학술대회논문] Dwyer, C./Digital relationships in the 'My Space' Generation: Result froma qualitative study/In Proceedings of the 40th Annual Hawaii International Conference on System Sciences/2013//~/ Google Scholar ›
[17]
[17] [학술지(정기간행물)] Dwyer, F. R./Developing buyer-seller relationships/The Journal of Marketing/1987/51(2)/11~27// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Ellen, P. S./Building corporate associations : consumer attributions for corporate socially responsible programs/Journal of the Academy of Marketing Science/2006/34(2)/147~157// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Ellison, N. B./Social network sites : Definition, history, and scholarship/Journal of Computer Mediated Communication/2007/13(1)/210~230// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Ellison, N. B./The benefits of facebook"friends : "Social capital and college students’ use of online social network sites/Journal of Computer-Mediated Communication/2007/12(4)/1143~1168// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Forehand, M. R./When is honesty the best policy? The effect of stated company intent on consumer skepticism/Journal of Consumer Psychology/2003/13(3)/349~356// Google Scholar ›
[22]
[22] [단행본] The presentation of self in everyday life/Goffman, E./Doubleday Anchor/1959/~/// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Handelman, J. M./The role of marketing actions with a social dimension : Appeals to the institutional environment/Journal of Marketing/1999/63(3)/33~48// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Hoeffler, S./Building brand equity through corporate societal marketing/Journal of Public Policy & Marketing/2002/21(1)/78~89// Google Scholar ›
[25]
[25] [학술지(정기간행물)] James, L. R./Mediators, moderators, and tests for mediation/Journal of Applied Psychology/1984/69(2)/307~321// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Jeong, H. J./Corporate social responsibility effects on social network sites/Journal of Business Research/2013/66(10)/1889~1895// Google Scholar ›
[27]
[27] [학술대회논문] Joinson, A. N./Looking at, looking up or keeping up with people?: motives and use of facebook/In Proceedings of the SIGCHI conference on Human Factors in Computing Systems/2008//1036~/ACM Google Scholar ›
[28]
[28] [학술지(정기간행물)] Keller, K. L./The effects of sequential introduction of brand extensions/Journal of marketing research/1992/29(1)/35~50// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Klein, J./Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis/International Journal of research in Marketing/2004/21(3)/203~217// Google Scholar ›
[30]
[30] [단행본] Corporate social responsibility : Doing the most good for your company and your cause/Kotler, P./John Wiley & Sons/2008/~/// Google Scholar ›
[31]
[31] [단행본] Motivations and impression management : Predictors of social networking site use and user behavior/Krisanic, K./University of Missouri/2008/~/// Google Scholar ›
[32]
[32] [학술지(정기간행물)] L'Etang, J./Public relations and corporate social responsibility : Some issues arising/Journal of Business Ethics/1994/13(2)/111~123// Google Scholar ›
[33]
[33] [보고서] Social image concerns and pro-social behavior/Lacetera, N./Institute for the Study of Labor (IZA)/2008/~/IZA discussion papers No. 48109 Google Scholar ›
[34]
[34] [학술지(정기간행물)] Leary, M. R./Impression management : A literature review and twocomponent model/Psychological bulletin/1990/107(1)/34~// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Maignan, I./Consumers' perceptions of corporate social responsibilities : a cross-cultural comparison/Journal of Business Ethics/2001/30(1)/57~72// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Miller, B. A./Social initiatives can boost loyalty/Marketing News/2002/36(21)/14~15// Google Scholar ›
[37]
[37] [학술지(정기간행물)] Muller, D./When moderation is mediated and mediation is moderated/Journal of Personality and Social Psychology/2005/89(6)/852~863// Google Scholar ›
[38]
[38] [학술지(정기간행물)] Osterhus, T. L./Pro-social consumer influence strategies : when and how do they work?/Journal of Marketing/1997/61(4)/16~29// Google Scholar ›
[39]
[39] [학술지(정기간행물)] Papacharissi, Z./Predictors of Internet use/Journal of Broadcasting &Electronic Media/2000/44(2)/175~196// Google Scholar ›
[40]
[40] [학술지(정기간행물)] Pracejus, J. W./The role of brand/cause fit in the effectiveness of causerelated marketing campaigns/Journal of Business Research/2004/57(6)/635~640// Google Scholar ›
[41]
[41] [학술지(정기간행물)] Ross III, J. K./Tactical considerations for the effective use of cause-relatedmarketing/Journal of Applied Business Research/2011/7(2)/58~65// Google Scholar ›
[42]
[42] [학술지(정기간행물)] Ruegger, D./A study of the effect of age and gender upon student business ethics/Journal of Business Ethics/1992/11(3)/179~186// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Schwartz, B./‘ISO-lating’corporate social responsibility in the organizational context : a dissenting interpretation of ISO 26000/Corporate Social Responsibility and Environmental Management/2009/16(5)/289~299// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Seitanidi, M. M./A critical review of forms of corporate community involvement : from philanthropy to partnerships/International Journal of Nonprofit and Voluntary Sector Marketing/2007/12(3)/247~266// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Sen, S./Does doing good always lead to doing better? Consumer reactions to corporate social responsibility/Journal of Marketing Research/2001/38(2)/225~243// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Sen, S./The role of corporate social responsibility in strengthening multiple stakeholder relationships : a field experiment/Journal of the Academy of Marketing Science/2006/34(2)/158~166// Google Scholar ›
[47]
[47] [학술지(정기간행물)] Swanson, D. L./Addressing a theoretical problem by reorienting the corporate social performance model/Academy of Management Review/1995/20(1)/43~64// Google Scholar ›
[48]
[48] [인터넷자원] Value of a facebook Fan 2013/http://www.syncapse.com/value-of-a-facebook-fan-2013/Syncapse///2013 Google Scholar ›
[49]
[49] [학술지(정기간행물)] Till, B. D./Toward effective use of cause-related marketing alliances/Journal of Product & Brand Management/2000/9(7)/472~484// Google Scholar ›
[50]
[50] [학술지(정기간행물)] Van den Brink, D./The effect of strategic and tactical cause-related marketing on consumers'brand loyalty/Journal of Consumer Marketing/2006/23(1)/15~25// Google Scholar ›
[51]
[51] [학술지(정기간행물)] Varadarajan, P. R./Causerelated marketing : A coalignment of marketing strategy and corporate philanthropy/The Journal of marketing/1988/52(3)/58~74// Google Scholar ›
[52]
[52] [학술지(정기간행물)] Verma, R./Social networking sites and consumer engagement/International Journal of Management &Information Technology/2012/1(1)/21~25// Google Scholar ›
[53]
[53] [학술지(정기간행물)] Webb, D. J./A typology of consumer responses to cause-related marketing : from skeptics to socially concerned/Journal of Public Policy & Marketing/1998/17(2)/226~238// Google Scholar ›
[54]
[54] [단행본] Handbook of research methods in social and personality psychology/Wegener, D. T./Cambridge University Press/2000/412~450///Analysis and design for non experimental data: Addressing causal and noncausal hypothesis Google Scholar ›
[55]
[55] [학술지(정기간행물)] Whetten, D. A./A social actor conception of organizational identity and its implications for the study of organizational reputation/Business &Society/2002/41(4)/393~414// Google Scholar ›
[56]
[56] [학술지(정기간행물)] Whittaker, S./Email in personal information management/Communications of the ACM/2006/49(1)/68~73// Google Scholar ›

Publication History

Published 2015-01-01

Metrics

Cited by 19

The Effect of Fit and Durability in Cause-related Marketing on Consumer Intention: Mediated Moderation Effect of Attribution and Channel