Korean Management Review

PDF is not available for this article.

REFERENCES (26)

[1]
[1] [학술지(정기간행물)] 김소현/심적 시뮬레이션이 선(先)포인트 프로그램에 대한 태도 및 이용의도에 미치는 영향: 제품유형의 조절효과를 중심으로/기업경영연구/2012/19(3)/1~23/한국기업경영학회/http://dx.doi.org/ Google Scholar ›
[2]
[2] [학술지(정기간행물)] 박종원/소비자의 기억, 정서, 판단에 관한 연구의 최신 동향/소비자학연구/2010/21(2)/237~287/한국소비자학회/ Google Scholar ›
[3]
[3] [학술지(정기간행물)] Amar, C./Anytime Versus Only : Mind-sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation/Journal of Marketing Research/2008/45(4)/462~472// Google Scholar ›
[4]
[4] [학술지(정기간행물)] Dhar, R./Consumer Choice Between Hedonic and Utilitarian Goods/Journal of Marketing Research/2000/37(1)/60~71// Google Scholar ›
[5]
[5] [학술지(정기간행물)] Dhar, R./The Shop-ping Momentum Effect/Journal of Mar-keting Research/2007/44(3)/370~378// Google Scholar ›
[6]
[6] [학술지(정기간행물)] Freitas, A. L./The Influence of Abstract and Concrete Mind-Sets on Anticipating and Guiding Others' Self-regulatory Efforts/Journal of Experimental Social Psychology/2004/40(6)/739~752// Google Scholar ›
[7]
[7] [학술지(정기간행물)] Gollwitzer, P. M./Implementation Intentions : Strong Effects of Simple Plans/American Psychologist/1990/54/493~503// Google Scholar ›
[8]
[8] [단행본] Dual-process Theories in Social Psychology/Gollwitzer, P. M./The Guilford Press A Division of Guilford Publications/1999/403~422///Deliberative Versus Implemental Mindsets in the Control of Action Google Scholar ›
[9]
[9] [단행본] The Psychology of Action:Linking Cognition and Motivation to Be-havior/Gollwitzer, P. M./Guilford/1996/287~312///The Volitional Benefits of Planning Google Scholar ›
[10]
[10] [학술지(정기간행물)] Gollwitzer, P. M./Why We Thought That Action Mind-Sets Affect Illusions of Control/Psychological Inquiry/2003/14(3&4)/261~269// Google Scholar ›
[11]
[11] [학술지(정기간행물)] Hsee, C. K./The Evaluability Hypothesis : An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives/Organizational Behavior and Human Decision Processes/1996/67(3)/247~257// Google Scholar ›
[12]
[12] [학술지(정기간행물)] Hsee, C. K./Preference Reversals between Joint and Separate Evaluations of Options : A Review and Theoretical Analysis/Psychological Bulletin/1999/125(5)/576~590// Google Scholar ›
[13]
[13] [학술지(정기간행물)] Hsee, C. K./The Prominence Effect in Shanghai Real Estate Prices/Journal of Marketing Research/2008/45(2)/133~144// Google Scholar ›
[14]
[14] [학술지(정기간행물)] Liberman, N./The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions : A Test of Temporal Construal Theory/Journal of Personality and Social Psychology/1998/75(1)/5~18// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Meyers-Levy, J./The Influence of Ceiling Height : The Effect of Priming on the Type of Processing That People Use/Journal of Consumer Research/2007/34(2)/174~186// Google Scholar ›
[16]
[16] [학술지(정기간행물)] Macht M./Immediate Effects of Chocolate on Experimentally Induced Mood States/Research Report/2007/49(3)/667~674// Google Scholar ›
[17]
[17] [학술지(정기간행물)] O'Curry, S./Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options/Marketing Letters/2001/12(1)/37~49// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Okada, E. M./Justification Effects on Con-sumer Choice of Hedonic and Utilitarian Goods/Journal of Marketing Research/2005/42(1)/43~53// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Sha fi r, E./Choosing Versus Rejecting : Why Some Options are Both Better and Worse than Others/Memory & Cognition/1993/21(4)/546~556// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Shiv, B./Heart and Mind in Conflict : the Interplay of Affect and Cognition in Consumer Decision Making/Journal of Consumer Research/1999/26(3)/278~292// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Trope, Y./Temporal Con-strual/Psychological Review/2003/110(3)/403~421// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Trope, Y./Construal Levels and Psychological Distance : Effects on Representation, Prediction, Eva-luation, and Behavior/Journal of Consumer Psychology/2007/17(2)/83~95// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Vallacher, R. R./What do People Think they're Doing? Action Identification and Human Behavior/Psy-chological Review/1987/94(1)/3~15// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Voss, K. E./Measuring the Hedonic and Utili-tarian Dimensions of Consumer Attitude/Journal of Marketing Research/2003/40(3)/310~320// Google Scholar ›
[25]
[25] [학술지(정기간행물)] Xu, A. J./The Effect of Mind-sets on Consumer Decision Strategies/Journal of Consumer Research/2007/34(4)/556~566// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Xu, A. J./The Comparative Mind-set : from Animal Comparisons to In-creased Purchase Intentions/Psychological Science/2008/19(9)/859~864// Google Scholar ›

Publication History

Published 2016-01-01

Metrics

Cited by 10

The Consumer’s Mind Sets Choose the Different Types of Product