Research Article

한국 IT기업의 상호변경의 전략적 효과: 상장폐지위기 여부를 중심으로

박정미

원광대학교

발행: 2024년 1월 · 53권 2호 · pp. 385-428

DOI: https://doi.org/10.17287/kmr.2024.53.2.385

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초록

본 연구는 기업 명칭 변경 전략에 대한 시장 반응이 기업 가치에 미치는 영향을 분석한다. 한국 기업의 명칭 변경이 주가 반응과 장기적 기업 가치에 어떤 전략적 효과를 가지는지 실증적으로 검증한다.

키워드: Corporate Name ChangesMarket ResponsesFirm ValueSustainabilityIT firms

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