경영학연구

이 논문의 PDF가 제공되지 않습니다.

REFERENCES (46)

[1]
[1] [학술지(정기간행물)] 강은미/영화 속 캐릭터 특징에 따른 스타일 요소 연구 - 영화배우 송강호, 설경구가 출연한 작품을 중심으로/복식문화연구/2010/18(2)/290~303/복식문화학회/ Google Scholar ›
[2]
[2] [학술지(정기간행물)] 박형현/영화 평론과 흥행 성과 간의 관계:인터넷 시대에도 유효한가/마케팅연구/2001/16(4)/71~85// Google Scholar ›
[3]
[3] [학술지(정기간행물)] 배정호/온라인 구전과 영화 매출 간 상호영향에 관한 연구: 한국 영화 산업을 중심으로/아시아마케팅저널/2010/12(2)/1~25/한국마케팅학회/ Google Scholar ›
[4]
[4] [학술지(정기간행물)] 신승호/스포츠영화 관람 후 긍정․부정적 감정이 스포츠이미지 및 스포츠행동에 미치는 영향/한국체육학회지/2010/49(2)/269~278/한국체육학회/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 안성아/영화 개봉점유율과 관객감소율의 영향 요인 분석/마케팅연구/2003/18(3)/1~17/한국마케팅학회/ Google Scholar ›
[6]
[6] [학술지(정기간행물)] 이동기/한국영화의 수익성 영향요인에 대한 탐색적 연구/경영학연구/2010/39(2)/459~488/한국경영학회/ Google Scholar ›
[7]
[7] [학술지(정기간행물)] 이두희/온라인 에이전트가 제시하는 정보의 응집성 정도가 소비자의 가격민감도에 미치는 영향/경영학연구/2006/35(1)/131~154/한국경영학회/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] 이종호/쾌락적 반응이 영화에 대한 전반적 지각과 행동의도에 미치는 영향/마케팅관리연구/2006/11(2)/27~54/한국마케팅관리학회/ Google Scholar ›
[9]
[9] [학술지(정기간행물)] 정윤희/경험재의 지속적 선택에 영향을 주는 요인에 관한 연구 - 경험요인과 비 경험요인을 중심으로 -/마케팅연구/2010/25(1)/49~80/한국마케팅학회/ Google Scholar ›
[10]
[10] [학술지(정기간행물)] Aaker,J/Dimensions of Brand Personality/Journal of Marketing Research/1997/34(8)/7~356// Google Scholar ›
[11]
[11] [학술지(정기간행물)] Ahluwalia, R/The Effects of Extensions on the Family Brand Name:An Accessibility-Diagnosticity Perspective/Journal of Consumer Research/2000/27(3)/371~381// Google Scholar ›
[12]
[12] [학술지(정기간행물)] Allbritton, D. W./Metaphor-Based Schemas and Text Representations: Making Connections Through Conceptual Metaphors/Journal of Experimental Psychology: Learning, Memory, and Cognition/1995/21(3)/612~625// Google Scholar ›
[13]
[13] [단행본] The Architecture of Cognition/Anderson,J.R/Harvard University Press/1983/~/// Google Scholar ›
[14]
[14] [학술지(정기간행물)] Baron, R. M/The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual Strategic, and Statistical Considerations/Journal of Personality and Social Psychology/1986/51(12)/1173~1182// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Broniarczyk, S. M/The Importance of the Brand in Brand Extension/Journal of Marketing Research/1994/31(5)/214~228// Google Scholar ›
[16]
[16] [학술지(정기간행물)] Collins, A. M/A Spreading Activation Theory of Semantic Processing/Psychological Review/1975/82(6)/407~428// Google Scholar ›
[17]
[17] [학술지(정기간행물)] Day, S. B/Representation over Time:The Effects of Temporal Distance on Similarity/Cognition/2008/106(3)/1504~1513// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Eliashberg, J/Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment/Management Science/1994/40(9)/1151~1173// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Garner,W.R/Good Patterns Have Few Alternatives/American Scientist/1970/58/34~42// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Gati, I/Recall of Common and Distinctive Features of Verbal and Pictorial Stimuli/Memory & Cognition/1987/15/97~100// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Gentner, D/Structure Mapping in Analogy and Similarity/American Psychologist/1997/52(1)/45~56// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Gurhan-Canli, Z/The Effects of Extensions on Brand Name Dilution and Enhancement/Journal of Marketing Research/1998/35(11)/464~473// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Liberman, N/The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions:A Test of Temporal Construal Theory/Journal of Personality and Social Psychology/1998/75(1)/5~18// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Loken, B/Diluting Brand Beliefs:When Do Brand Extensions Have a Negative Impact/Journal of Marketing/1993/57(7)/71~84// Google Scholar ›
[25]
[25] [학술지(정기간행물)] Mahajan, E. M/Introduction Strategy for New Products with Positive and Negative Word-of-Mouth/Management Science/1984/30(12)/1389~1404// Google Scholar ›
[26]
[26] [학술대회논문] Mandler,G/The Structute of Value:Accounting for Taste/in Affect and Cognition: The 17th Annual Carnegie Symposium, NJ: Lawrence Erlbaum Associates/1982//3~36/ Google Scholar ›
[27]
[27] [학술지(정기간행물)] Meyers-Levy, J/Schema Congruity as Basis for Product Evaluation/Journal of Consumer Research/1989/16(6)/39~54// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Moon,Y/Intimate Exchanges:Using Computer to Elicit Self-disclosure from Consumer/Journal of Consumer Research/2000/26(3)/323~339// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Moreau, C. P./Entrenched Knowledge Structure and Consumer Response to New Products/Journal of Marketing Research/2001/38(1)/14~29// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Morgan, S. E/The Message is in the Metaphor:Assessing the Comprehension of Metaphors in Advertisements/Journal of Advertising/1999/28(4)/1~12// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Morris A. C./An Anotomy of Decision-Support System for Developing and Launching Line Extensions/Journal of Marketing Research/1997/34(2)/117~129// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Park, C. W./Evaluation of Brand Extensions:The Role of Product Level Similarity and Brand Concept Consistency/Journal of Consumer Research/1991/18(9)/185~193// Google Scholar ›
[33]
[33] [학술지(정기간행물)] Ratner, R. K/The Impact of Private versus Public Consumption on Variety-Seeking Behavior/Journal of Consumer Research/2002/29(2)/246~257// Google Scholar ›
[34]
[34] [학술지(정기간행물)] Ratner, R. K./Choosing Less Preferred Experiences for the Sake of Variety/Journal of Consumer Research/1999/26(1)/1~15// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Reddy, S. K./To Extend or Not to Extend:Success Determinants of Line Extensions/Journal of Marketing Research/1994/31(5)/243~262// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Ritov, I./Differential Weighting of Common and Distinctive Components/Journal of Experimental Psychology: General/1990/119(1)/30~41// Google Scholar ›
[37]
[37] [학술지(정기간행물)] Roehm, M. L/The Moderating Effect of Knowledge and Resources on the Persuasive Impact of Analogies/Journal of Consumer Research/2001/28(9)/257~272// Google Scholar ›
[38]
[38] [단행본] The Open and Closed Mind/Rokeach,M/Basic Books/1960/~/// Google Scholar ›
[39]
[39] [학술지(정기간행물)] Simonson,I/The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior/Journal of Marketing Research/1990/27(5)/150~162// Google Scholar ›
[40]
[40] [학술지(정기간행물)] Simonson, I/The Role of Explanations and Need for Uniqueness in Consumer Decision Making:Unconventional Choices Based on Reasons/Journal of Consumer Research/2000/27(1)/49~68// Google Scholar ›
[41]
[41] [학술지(정기간행물)] Sochay,S/Predicting the Performance of Motion Pictures/Journal of Media Economics/1994/7(4)/1~20// Google Scholar ›
[42]
[42] [학술지(정기간행물)] Sood, S/Brand Extensions of Experiential Goods:Movie Sequel Evaluations/Journal of Consumer Research/2006/33(12)/352~360// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Sujan, M/The Effects of Brand Positioning Strategies on Consumers’' Brand and Category Perceptions:Some Insights from Schema Research/Journal of Marketing Research/1989/26(11)/454~467// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Trivedi, M./A Model of Stochastic Variety-Seeking/Marketing Science/1994/13(3)/274~297// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Trope, Y/Temporal Construal/Psychological Review/2003/110(3)/403~421// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Wyer, R. S/A Theory of Humor Elicitation/Psychological Review/1992/99(4)/663~688// Google Scholar ›

Publication History

발행일 2011-01-01

Metrics

인용수 6

영화의 브랜드 확장에서 응집성 효과 : 관여도, 독특성 욕구의 조절효과