경영학연구

이 논문의 PDF가 제공되지 않습니다.

REFERENCES (79)

[1]
[1] [학술지(정기간행물)] 강철희/자선적 기부행동 및 자원봉사 참여행동에대한 탐색적 연구/한국비영리연구/2003/2(2)/161~205// Google Scholar ›
[2]
[2] [학술지(정기간행물)] 구지윤/기부행동의 성별 차에 관한 연구/한국사회복지조사연구/2013/37/93~122/사회복지연구소/ Google Scholar ›
[3]
[3] [학술지(정기간행물)] 권혁철/기업의 사회적 기부행위에 비추어 본 비영리기관의 마케팅 전략 도입방안에 관한 연구/한국복지재단/1999/96/75~133// Google Scholar ›
[4]
[4] [학술지(정기간행물)] 권형일/The Effects of Gender and Donation Proximity on Brand Attitude in a Cause Related Marketing Using Sport Teams/한국사회체육학회지/2012/49(49)/153~165/한국사회체육학회/ Google Scholar ›
[5]
[5] [학술지(정기간행물)] 김자경/공익연계 마케팅이 소비자 반응에미치는 효과/광고학연구/2001/12(3)/31~52// Google Scholar ›
[6]
[6] [학술지(정기간행물)] 김주원/자선단체기부자의 기부동기와 기부행동에 관한 실증연구/경영학연구/2008/37(3)/629~658/한국경영학회/ Google Scholar ›
[7]
[7] [학술대회논문] 김준기/기부 및 자원봉사에 관한 실증적 연구/한국행정학회동계학술대회발표논문집/2000/(II)/433~457/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] 나준희/보상판매에 있어서 자선기부 광고가 소비자의 제품구매에 대한 태도에 미치는 영향/광고연구/2003/60(2003)/37~54/한국방송광고공사/ Google Scholar ›
[9]
[9] [학술지(정기간행물)] 나준희/공익제시 유형이 공익연계 마케팅의 평가에 미치는 영향/경영학연구/2007/36(2)/551~571/한국경영학회/ Google Scholar ›
[10]
[10] [학술지(정기간행물)] 노정식/동일시 확장모델을 이용한 기부의도에 영향을 미치는 조직커뮤니케이션 전략에 관한 연구 - 기부자와 비기부자 집단의 비교를 중심으로-/마케팅관리연구/2010/15(4)/1~31/한국마케팅관리학회/ Google Scholar ›
[11]
[11] [학술지(정기간행물)] 박은아/공익연계 광고에서 브랜드-공익의 관련성과: 소비자 참여방법이 광고효과에 미치는 영향/한국방송학보/2005/19(1)/286~325/한국방송학회/ Google Scholar ›
[12]
[12] [학술대회논문] 박장원/비영리기관의 성공적인 기부금 조성을 위한 메시지 전략에 관한 연구/한국방송학회 학술대회 논문집/2007//22~26/ Google Scholar ›
[13]
[13] [학위논문] 박종엽/공익제시 광고유형이 공익연계 마케팅에 미치는 영향/박사/수원대학교 대학원/마케팅/2007 Google Scholar ›
[14]
[14] [학술지(정기간행물)] 박철/경쟁적 이타주의에 근거한 온라인 모금 캠페인의 효과에 관한 연구/소비문화연구/2012/15(1)/21~44/한국소비문화학회/ Google Scholar ›
[15]
[15] [학술지(정기간행물)] 서문식/비영리조직 광고에서 기부형태와 호소유형에 따른 광고효과 차이/광고연구/2010/87(87)/71~108/한국광고홍보학회/ Google Scholar ›
[16]
[16] [학위논문] 서해진/비영리단체에 대한 기부충동이 기부의도에 미치는 영향에 관한 연구/석사/부산대학교 대학원/경영학과/2013 Google Scholar ›
[17]
[17] [학술지(정기간행물)] 서현석/CRM 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구: 제품 관여도와 공익연계 메시지 표현유형의 조절효과를 중심으로/아시아마케팅저널/2007/9(2)/49~95/한국마케팅학회/ Google Scholar ›
[18]
[18] [기타자료] 아름다운재단 기부문화연구소/제10회 국제기부문화심포지엄 기빙코리아 2010-기부문화 길을 묻다//2010/~// Google Scholar ›
[19]
[19] [학술지(정기간행물)] 안진아/CRM광고의 기부표현 방식이 구매의도에 미치는 영향 : 기부비율의 조절효과를 중심으로/마케팅논집(Journal of Marketing Studies)/2012/20(4)/117~132/한국전략마케팅학회/ Google Scholar ›
[20]
[20] [학술지(정기간행물)] 엄지윤/한국 공익연계마케팅 연구에 대한 내용분석:2000년부터 2012년까지 게재된 논문의 내용분석을 중심으로/기업경영연구/2013/20(4)/155~174/한국기업경영학회/ Google Scholar ›
[21]
[21] [학술지(정기간행물)] 예종석/비영리조직에 대한 기부 행동에 있어서 정체성 일치 효과에 관한 연구/한국비영리연구/2010/8(3)/69~102/한국비영리학회/ Google Scholar ›
[22]
[22] [학술지(정기간행물)] 윤나라/제품 타입에 따른 기부연계 촉진 효과에 대한 해석수준의 조절적 역할/마케팅연구/2012/27(2)/1~26/한국마케팅학회/http://dx.doi.org/ Google Scholar ›
[23]
[23] [학위논문] 이성태/개인의 기부행위에 영향을 미치는 요인에 관한 연구/박사/목포대학교 대학원/복지행정/2009 Google Scholar ›
[24]
[24] [학술지(정기간행물)] 이재규/연구논문-직무적합성이 직무만족과 갈등관리방법에 미치는 영향/경영학연구/1994/23(3)/313~338// Google Scholar ›
[25]
[25] [학술지(정기간행물)] 임승희/성별과 감정 유형이 감정 소구 광고 반응에 미치는 영향/광고학연구/2010/21(2)/127~149/한국광고학회/ Google Scholar ›
[26]
[26] [학위논문] 조용석/공익연계 광고메시지의 커뮤니케이션 효과에 관한 연구/박사/중앙대학교 대학원/광고홍보/2005 Google Scholar ›
[27]
[27] [학술지(정기간행물)] 조용석/공익 광고의 주제 유형별 효과: 이슈 유형(사회적-개인적)에 따른 메시지 및 수용자 변인의 영향/한국광고홍보학보/2007/9(4)/71~104/한국광고홍보학회/ Google Scholar ›
[28]
[28] [학술지(정기간행물)] 최자영/자기조절초점에 따른 공익연계 마케팅(CRM) 광고가 제품태도에 미치는 영향에 관한 연구/한국심리학회지: 소비자·광고/2011/12(1)/1~25/한국소비자·광고심리학회/ Google Scholar ›
[29]
[29] [학술지(정기간행물)] 최자영/공익연계 마케팅(CRM) 메시지 제시 여부가 제품평가에 미치는 영향에 관한 연구: 광고소구유형과 제품유형의 조절효과를 중심으로/소비자학연구/2011/22(3)/115~138/한국소비자학회/ Google Scholar ›
[30]
[30] [학술지(정기간행물)] 황창순/개인 기부의 결정요인에 관한 연구: 2000년 기부조사 데이터를 중심으로/한국비영리연구/2001//45~63// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Bagozzi, R. P./On the Evaluation of Structural Equation Models/Journal of the Academy of Marketing Science/1988/16(1)/74~94// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Barone, M. J./The Influence of Cause-related Marketing on Consumer Choice : Does One Good Turn Deserve Another?/Journal of the Academy of Marketing Science/2000/28(2)/248~262// Google Scholar ›
[33]
[33] [학술지(정기간행물)] Rajeev, B./Affective Responses Mediating Acceptance of Advertising/Journal of Consumer Research/1986/13(2)/234~249// Google Scholar ›
[34]
[34] [학술지(정기간행물)] Berglind, M./Cause-related Marketing : More Buck than Bang?/Business Horizons/2005/48(5)/443~453// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Broderick, A./Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers/Journal of Marketing Management/2003/19(5-6)/583~610// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Burnett, M. S./Conceptualizing Guilt in the Consumer Decisionmaking Process/Journal of Consumer Marketing/1994/11(3)/33~43// Google Scholar ›
[37]
[37] [학술지(정기간행물)] Chang, C. T./To Donate or Not to Donate? Product Characteristics and Framing Effects of Cause-Related Marketing on Consumer Purchase Behavior/Psychology&Marketing/2008/25(12)/1089~1110// Google Scholar ›
[38]
[38] [학술지(정기간행물)] Cortes, M./Three Strategic Questions about Latino Philanthropy/New Directions for Philanthropic Fundraising/1995/8/23~40// Google Scholar ›
[39]
[39] [학술지(정기간행물)] Cui, Y./CRM : How Generation Y responds/International Journal of Retail and Distribution Management/2003/31(6)/310~320// Google Scholar ›
[40]
[40] [학술대회논문] Drollinger, T. L./Charitable Giving : An Examination of Life Cycle, Demographic and Financial Characteristics/The Association for Financial Counseling and Planning Education Preceedings/1992//215~224/AFCPE Google Scholar ›
[41]
[41] [학술대회논문] Drollinger, T. L./Life Cycle, Financial and Attitudinal Characteristics of Charitable Donors/Proceedings of American Counsel on Consumer Interests/1995/41/106~112/ Google Scholar ›
[42]
[42] [학술지(정기간행물)] Eckel, C. C./The Relative Price of Fairness : Gender Differences in a Punishment Game/Journal of Economic Behavior and Organization/1996/30/143~158// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Ellen, P. S./Building Corporate Associations : Consumer Attributions for Corporate Socially Responsible Programs/Journal of the Academy of Marketing Science/2006/34(2)/147~157// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Folse, J. A. G./Cause-relating Marketing : The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions/Journal of Retailing/2010/86(4)/295~309// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Fujita, K./Influencing Attitudes Toward Near and Distant Objects/Journal of Experimental Social Psychology/2008/44(3)/562~572// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Fujita, K./Construal Levels and Selfcontrol/Journal of Personality and Social Psychology/2006/90(3)/351~367// Google Scholar ›
[47]
[47] [단행본] In a Different Voice/Gilligan, C./Harvard University Press/1982/~/// Google Scholar ›
[48]
[48] [학술지(정기간행물)] Holmes, J. H./Causerelated Marketing : Selected Effects of Price and Charitable Donations/Journal of Nonprofit & Public Sector Marketing/1993/1(4)/67~84// Google Scholar ›
[49]
[49] [학술지(정기간행물)] Hyllegard, K. H./The Influence of Gender, Social Cause, Charitable Support, and Message Sppeal on Gen Y's Responses to Causerelated Marketing/Journal of Marketing Management/2010/27(1-2)/100~123// Google Scholar ›
[50]
[50] [학술대회논문] Kang, M. Y./An Economic Model for Charitable Donations/Korean Marketing Management Association Spring Conference/2014//~/ Google Scholar ›
[51]
[51] [단행본] Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause/Kotler, P./John Wiley and Sons, Inc/2005/~/// Google Scholar ›
[52]
[52] [학술지(정기간행물)] Krugman, H. E./The Measurement of Advertising Involvement/Public Opinion Quarterly/1966/30(4)/583~596// Google Scholar ›
[53]
[53] [학술지(정기간행물)] Lavack, A. M./Consumer Values and Attitude Toward Cause-related Marketing : A Cross-cultural Comparison/Advances in Consumer Research/2003/30/377~378// Google Scholar ›
[54]
[54] [기타자료] LG Business Insight/Cause Marketing/Weekly Focus 1182/2012/~// Google Scholar ›
[55]
[55] [학술지(정기간행물)] Liberman, N./The Role of Feasibility and Desirability Considerations in Near and Distant Future Decisions : A Test of Temporal Construal Theory/Journal of Personality and Social Psychology/1998/75(1)/5~18// Google Scholar ›
[56]
[56] [학술지(정기간행물)] Lichtenstein, D. R./The Effect of Corporate Social Responsibility on Customer Donations to Corporate-supported Nonprofits/Journal of Marketing/2004/68(4)/16~32// Google Scholar ›
[57]
[57] [학술지(정기간행물)] MacKenzie, S. B./The Role of Attitude Toward the ad as a Mediator of Advertising Effectiveness : A Test of Competing Explanations/Journal of Marketing Research/1986/23/130~143// Google Scholar ›
[58]
[58] [학술대회논문] Mandler, G./The Structure of Value: Accounting for Taste/Affect and Cognition:The Seventeenth Annual Carnegie Symposium on Cognition/1981//~/ Google Scholar ›
[59]
[59] [학술지(정기간행물)] Meyers-Levy, J./Gender Differences in the Use of Message Cues and Judgements/Journal of Marketing Research/1991/28/84~96// Google Scholar ›
[60]
[60] [학술지(정기간행물)] Meyers-Levy, J./Context Effects at Encoding and Judgment in Consumption Settings : The Role of Cognitive Nesources/Journal of Consumer Research/1997/24(1)/1~14// Google Scholar ›
[61]
[61] [학술지(정기간행물)] Moosmayer, D. C./Consumer Perceptions of Cause Related Marketing Campaigns/Journal of Consumer Marketing/2010/27(6)/543~549// Google Scholar ›
[62]
[62] [단행본] Psychometric Methods/Nunnally, J./McGraw Hill/1967/~/// Google Scholar ›
[63]
[63] [학술지(정기간행물)] Olsen, G. D./When Profit Equals Price : Consumer Confusion about Donation Amounts in Cause-related Marketing/Journal of Public Policy & Marketing/2003/22(2)/170~180// Google Scholar ›
[64]
[64] [학술지(정기간행물)] Pracejus, J. W./The Role of Brand/Cause Fit in the Effectiveness of Cause-related Marketing Campaigns/Journal of Business Research/2004/57(6)/635~640// Google Scholar ›
[65]
[65] [학술지(정기간행물)] Pope, N. K. L./The Effect of Provocation in the form of Mild Erotica on Attitude to the ad and Corporate Image/Journal of Advertising/2004/33(1)/69~82// Google Scholar ›
[66]
[66] [학술지(정기간행물)] Ross, J. K./Consumer Perceptions of Organizations that Use Vause-related Marketing/Journal of the Academy of Marketing science/1992/20(1)/93~97// Google Scholar ›
[67]
[67] [단행본] Research in Health Care: Concepts, Designs andMethods/Sim, J./Nelson Thornes/2000/~/// Google Scholar ›
[68]
[68] [학술지(정기간행물)] Strahilevitz, M. Ann/The Effects of Product Type and DonationMagnitude onWillingness to Pay More for a Charity-linked Brand/Journal of Consumer Psychology/1999/8(3)/215~241// Google Scholar ›
[69]
[69] [학술지(정기간행물)] Strahilevitz, M. Ann./Donations to Charity as Purchase Incentives : How Well they Work May Depend on What You are Trying to Sell/Journal of Consumer Research/1998/24(4)/434~436// Google Scholar ›
[70]
[70] [학술지(정기간행물)] Higgins, E. T./Category Accessibility and Impression Formation/Journal of Experimental Social Psychology/1977/13(2)/141~154// Google Scholar ›
[71]
[71] [학술지(정기간행물)] Trimble, C. S./Consumer Perceptions of Compatibility in Causerelated Marketing Messages/International Journal of Nonprofit and Voluntary Sector Marketing/2006/11(1)/29~47// Google Scholar ›
[72]
[72] [학술지(정기간행물)] Trope, Y./Temporal Construal/Psychological Review/2003/110(3)/403~421// Google Scholar ›
[73]
[73] [학술지(정기간행물)] Trope, Y./Construal-level Theory of Psychological Distance/Psychological Review/2010/117(2)/440~463// Google Scholar ›
[74]
[74] [학술지(정기간행물)] Webb, D. J./A Typology of Consumer Responses to Cause-Related Marketing : FromSkeptics to Socially Concerned/Journal of Public and Marketing/1998/17(2)/226~238// Google Scholar ›
[75]
[75] [학술지(정기간행물)] Weinstein, N./When Helping Helps : Autonomous Motivation for Prosocial Behavior and its Influence on Well-being for the Helper and Recipient/Journal of Personality and Social Psychology/2010/98(2)/222~// Google Scholar ›
[76]
[76] [학술지(정기간행물)] Winterich, K. Page./Warm Glow or Cold, Hard Cash? Social Identity Effects on Consumer Choice for Donation Versus Discount Promotions/Journal of Marketing Research/2011/48(5)/855~868// Google Scholar ›
[77]
[77] [학술지(정기간행물)] Yi, Y./Cognitive and Affective Priming Effects of the Context for Print Advertisements/Journal of Advertising/1990/19(2)/40~48// Google Scholar ›
[78]
[78] [학술지(정기간행물)] Yoon, Y./The Effect of Corporate Social Responsibility(CSR)Activities on Companies with Bad Reputations/Journal of Consumer Psychology/2006/16(4)/377~390// Google Scholar ›
[79]
[79] [학술지(정기간행물)] Youn S./Antecedents of Consumer Attitudes Toward Cause-related Marketing/Journal of Advertising Research/2008/48(1)/123~137// Google Scholar ›

Publication History

발행일 2015-01-01

Metrics

인용수 14

메시지 프레임이 공익연계마케팅의 효과에 미치는 영향에 관한 연구 - 공익연계마케팅의 양면성을 중심으로