Korean Management Review

PDF is not available for this article.

REFERENCES (76)

[1]
[1] [인터넷자원] 매크로를 이용한 영화 평점 조작의 실체/http://www.cine21.com/news/view/?mag_id=90596/김성훈/2018//2018 Google Scholar ›
[2]
[2] [학술지(정기간행물)] 김영주/영화선택에서의 비보상적 의사 결정: 장르와 온라인 구전 효과를 중심으로/마케팅연구/2014/29(1)/1~20/한국마케팅학회/ Google Scholar ›
[3]
[3] [학술지(정기간행물)] 김창호/온라인 구전정보와 웹사이트 특성이 태도변화에 미치는 영향/e-비즈니스연구/2006/7(5)/~/국제e-비즈니스학회/ Google Scholar ›
[4]
[4] [학술지(정기간행물)] 박은아/온라인 사용후기가 구매의사결정에 미치는효과: 후기방향성, 브랜드인지도, 제품유형에 따른차이/광고학연구/2007/18(5)/7~22// Google Scholar ›
[5]
[5] [학술지(정기간행물)] 박철/온라인 구전효과에 영향을 미치는 요인에 관한 비교문화적 실증연구/경영학연구/2006/35(6)/1617~1647/한국경영학회/ Google Scholar ›
[6]
[6] [단행본] SPSS/AMOS 통계분석방법/송지준/21세기사/2008/~/// Google Scholar ›
[7]
[7] [학술지(정기간행물)] 안아림/소비자 온라인 리뷰(OCR)가 제품에 대한 태도와 구매 의도에 미치는 영향 : 성별과 OCR 유형의 조절 효과를 중심으로/소비자학연구/2013/24(3)/23~50/한국소비자학회/ Google Scholar ›
[8]
[8] [학술지(정기간행물)] 양윤/메시지 틀, 조절초점, 지각된 위험이 광고메시지태도와 구매의도에 미치는 영향/광고학연구/2011/22(1)/257~276/한국광고학회/ Google Scholar ›
[9]
[9] [인터넷자원] 흥행의 운명 ‘택일’에 달렸다/http://www.hani.co.kr/arti/PRINT/825357.html/유선희/2017//2017 Google Scholar ›
[10]
[10] [학술지(정기간행물)] 유창조/온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구: 제품관여도, 조절초점, 자기효능감의 조절효과를 중심으로/아시아마케팅저널/2011/13(3)/209~231/한국마케팅학회/ Google Scholar ›
[11]
[11] [학술지(정기간행물)] 이유석/인터넷 정보 검색 행동과 영화 흥행의 상관관계에 대한 연구/경영학연구/2016/45(5)/1501~1526/한국경영학회/http://dx.doi.org/10.17287/kmr.2016.45.5.1501 Google Scholar ›
[12]
[12] [학술지(정기간행물)] 전성률/부정적 구전정보의 유형에 따른 구전효과의 차이에 관한 연구/소비자학연구/2003/14(4)/21~44/한국소비자학회/ Google Scholar ›
[13]
[13] [학술지(정기간행물)] 주우진/리뷰의 수, 분포, 편중이 쾌락적 및 실용적 상품의 태도 및 구매에 미치는 영향에 관한 연구: 디지털 상품을 중심으로/마케팅연구/2009/24(1)/109~144/한국마케팅학회/ Google Scholar ›
[14]
[14] [학술지(정기간행물)] Ainslie, A./Modeling movie life cycles and market share/Marketing Science/2005/24(3)/508~517// Google Scholar ›
[15]
[15] [학술지(정기간행물)] Angelis, M. D./On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission/Journal of Marketing Research/2012/49(4)/551~563// Google Scholar ›
[16]
[16] [단행본] Customer behavior and marketing action/Assael, H./PWS-Kelling/1998/~/// Google Scholar ›
[17]
[17] [학술지(정기간행물)] Baker, A. M./Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions/Journal of Marketing Research/2016/53(2)/225~239// Google Scholar ›
[18]
[18] [학술지(정기간행물)] Babić Rosario, A./The effect of electronic word of mouth on sales: A meta-analytic review of platform, product, and metric factors/Journal of Marketing Research/2016/53(3)/297~318// Google Scholar ›
[19]
[19] [학술지(정기간행물)] Berger, J./Where consumers diverge from others: Identity signaling and product domains/Journal of Consumer Research/2007/34(2)/121~134// Google Scholar ›
[20]
[20] [학술지(정기간행물)] Berger, J./What drives immediate and ongoing word of mouth?/Journal of Marketing Research/2011/48(5)/869~880// Google Scholar ›
[21]
[21] [학술지(정기간행물)] Bickart, B./Internet forums as influential sources of consumer information/Journal of Interactive Marketing/2001/15(3)/31~40// Google Scholar ›
[22]
[22] [학술지(정기간행물)] Bronner, F./Vacationers and eWOM: Who posts, and why, where, and what?/Journal of Travel Research/2011/50(1)/15~26// Google Scholar ›
[23]
[23] [학술지(정기간행물)] Chaiken, S./Heuristic and systematic information processing within and/Unintended thought/1989/212/212~252// Google Scholar ›
[24]
[24] [학술지(정기간행물)] Chevalier, J. A./The effect of word of mouth on sales: Online book reviews/Journal of Marketing Research/2006/43(3)/345~354// Google Scholar ›
[25]
[25] [학술지(정기간행물)] Chintagunta, P. K./The effects of online user reviews on movie box office performance: Accounting for sequential rollout and aggregation across local markets/Marketing Science/2010/29(5)/944~957// Google Scholar ›
[26]
[26] [학술지(정기간행물)] Chu, S. C./Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China/Journal of Global Marketing/2011/24(3)/263~281// Google Scholar ›
[27]
[27] [학술지(정기간행물)] Clemons, E. K./When online reviews meet hyperdifferentiation:A study of the craft beer industry/Journal of Management Information Systems/2006/23(2)/149~171// Google Scholar ›
[28]
[28] [학술지(정기간행물)] Daugherty, T./Exploring consumer motivations for creating user-generated content/Journal of Interactive Advertising/2008/8(2)/16~25// Google Scholar ›
[29]
[29] [학술지(정기간행물)] Davis, A./An empirical study of online word of mouth as a predictor for multi-product category e-commerce sales/Electronic Markets/2008/18(2)/130~141// Google Scholar ›
[30]
[30] [학술지(정기간행물)] Dellarocas, C./Exploring the value of online product reviews in forecasting sales: The case of motion pictures/Journal of Interactive Marketing/2007/21(4)/23~45// Google Scholar ›
[31]
[31] [학술지(정기간행물)] Doh, S. J./How consumers evaluate eWOM (electronic word-of-mouth)messages/CyberPsychology & Behavior/2009/12(2)/193~197// Google Scholar ›
[32]
[32] [학술지(정기간행물)] Duan, W./The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry/Journal of Retailing/2008/84(2)/233~242// Google Scholar ›
[33]
[33] [학술지(정기간행물)] Elberse, A./Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures/Marketing Science/2003/22(3)/329~354// Google Scholar ›
[34]
[34] [단행본] Consumer Behavior/Engel, J. E.//2005/~/// Google Scholar ›
[35]
[35] [학술지(정기간행물)] Fang, E./Effects of customer and innovation asset configuration strategies on firm performance/Journal of Marketing Research/2011/48(3)/587~602// Google Scholar ›
[36]
[36] [학술지(정기간행물)] Feng, J./Advertising: stimulant or suppressant of online word of mouth?/Journal of Interactive Marketing/2011/25(2)/75~84// Google Scholar ›
[37]
[37] [단행본] Social cognition: From brains to culture/Fiske, S. T./Sage/2013/~/// Google Scholar ›
[38]
[38] [학술지(정기간행물)] Godes, D./Using online conversations to study word-of-mouth communication/Marketing Science/2004/23(4)/545~560// Google Scholar ›
[39]
[39] [학술지(정기간행물)] Goldsmith, R. E./Measuring motivations for online opinion seeking/Journal of Interactive Advertising/2006/6(2)/2~14// Google Scholar ›
[40]
[40] [학술지(정기간행물)] Gopinath, S./Blogs, advertising, and local-market movie box office performance/Management Science/2013/59(12)/2635~2654// Google Scholar ›
[41]
[41] [학술지(정기간행물)] Gu, B./The influence of online word-of-mouth on long tail formation/Decision Support Systems/2013/56/474~481// Google Scholar ›
[42]
[42] [학술지(정기간행물)] Hennig-Thurau, T./Electronic word-ofmouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?/Journal of Interactive Marketing/2004/18(1)/38~52// Google Scholar ›
[43]
[43] [학술지(정기간행물)] Hennig-Thurau, T./The impact of new media on customer relationships/Journal of Service Research/2010/13(3)/311~330// Google Scholar ›
[44]
[44] [학술지(정기간행물)] Hennig-Thurau, T./Does Twitter matter? The impact of microblogging word of mouth on consumers’adoption of new movies/Journal of the Academy of Marketing Science/2015/43(3)/375~394// Google Scholar ›
[45]
[45] [학술지(정기간행물)] Ho-Dac, N. N./The effects of positive and negative online customer reviews: do brand strength and category maturity matter?/Journal of Marketing/2013/77(6)/37~53// Google Scholar ›
[46]
[46] [학술지(정기간행물)] Jabr, W./Know yourself and know your enemy: An analysis of firm recommendations and consumer reviews in a competitive environment/MIS Quarterly/2014/38(3)/635~654// Google Scholar ›
[47]
[47] [학술대회논문] Jiang, B. J./Impact of consumer reviews and ratings on sales, prices, and profits: theory and evidence/ICIS 2008Proceedings/2008//141~/ Google Scholar ›
[48]
[48] [학술지(정기간행물)] Karniouchina, E. V./Impact of star and movie buzz on motion picture distribution and box office revenue/International Journal of Research in Marketing/2011/28(1)/62~74// Google Scholar ›
[49]
[49] [학술지(정기간행물)] Kim, Y. J./Online social influence: Past, present, and future/Annals of the International Communication Association/2015/39(1)/163~192// Google Scholar ›
[50]
[50] [학술지(정기간행물)] Lee, E. J./When do consumers buy online product reviews? Effects of review quality, product type, and reviewer’s photo/Computers in Human Behavior/2014/31/356~366// Google Scholar ›
[51]
[51] [학술지(정기간행물)] Liu, A. X./Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry/Journal of Marketing Research/2018//~// Google Scholar ›
[52]
[52] [학술지(정기간행물)] Li, X./Self-selection and information role of online product reviews/Information Systems Research/2008/19(4)/456~474// Google Scholar ›
[53]
[53] [학술지(정기간행물)] Liu, Y./Word of mouth for movies: Its dynamics and impact on box office revenue/Journal of Marketing/2006/70(3)/74~89// Google Scholar ›
[54]
[54] [학술지(정기간행물)] Lovett, M. J./On brands and word of mouth/Journal of Marketing Research/2013/50(4)/427~444// Google Scholar ›
[55]
[55] [학술지(정기간행물)] Maimaran, M./Multiple routes to self-versus other-expression in consumer choice/Journal of Marketing Research/2011/48(4)/755~766// Google Scholar ›
[56]
[56] [학술지(정기간행물)] Money, R. B./Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients/Journal of Business Research/2004/57(3)/297~305// Google Scholar ›
[57]
[57] [학술지(정기간행물)] Moon, S./Dynamic effects among movie ratings, movie revenues, and viewer satisfaction/Journal of Marketing/2010/74(1)/108~121// Google Scholar ›
[58]
[58] [학술지(정기간행물)] Nelson, P./The economic consequences of advertising/The Journal of Business/1975/48(2)/213~241// Google Scholar ›
[59]
[59] [보고서] Trust in advertising: A global Nielsen consumer report/Nielson, A. C./Nielsen Media Research/2015/~/ Google Scholar ›
[60]
[60] [학술지(정기간행물)] Olshavsky, R. W./Consumer decision making—fact or fiction?/Journal of Consumer Research/1979/6(2)/93~100// Google Scholar ›
[61]
[61] [학술지(정기간행물)] Park, C./Information direction, website reputation and eWOM effect: A moderating role of product type/Journal of Business Research/2009/62(1)/61~67// Google Scholar ›
[62]
[62] [단행본] Communication and persuasion/Petty, R. E./Springer/1986/1~24///The elaboration likelihood model of persuasion Google Scholar ›
[63]
[63] [학술지(정기간행물)] Rui, H./Whose and what chatter matters? The effect of tweets on movie sales/Decision Support Systems/2013/55(4)/863~870// Google Scholar ›
[64]
[64] [학술지(정기간행물)] Sawhney, M. S./A parsimonious model for forecasting gross boxoffice revenues of motion pictures/Marketing Science/1996/15(2)/113~131// Google Scholar ›
[65]
[65] [학술지(정기간행물)] Schumann, J. H./Cross-cultural differences in the effect of received word-ofmouth referral in relational service exchange/Journal of International Marketing/2010/18(3)/62~80// Google Scholar ›
[66]
[66] [학술지(정기간행물)] Smith, S. M./Message framing and persuasion: A message processing analysis/Personality and Social Psychology Bulletin/1996/22(3)/257~268// Google Scholar ›
[67]
[67] [학술지(정기간행물)] Sun, M./How does the variance of product ratings matter?/Management Science/2012/58(4)/696~707// Google Scholar ›
[68]
[68] [보고서] Word-of-mouth communications: A motivational analysis/Sundaram, D. S./ACR North American Advances/1998/~/ Google Scholar ›
[69]
[69] [학술지(정기간행물)] Tirunillai, S./Does chatter really matter? Dynamics of user-generated content and stock performance/Marketing Science/2012/31(2)/198~215// Google Scholar ›
[70]
[70] [학술지(정기간행물)] Tormala, Z. L./The perceived informational basis of attitudes:Implications for subjective ambivalence/Personality and Social Psychology Bulletin/2008/34(2)/275~287// Google Scholar ›
[71]
[71] [학술지(정기간행물)] Wang, F./User reviews variance, critic reviews variance, and product sales: An exploration of customer breadth and depth effects/Journal of Retailing/2015/91(3)/372~389// Google Scholar ›
[72]
[72] [학술지(정기간행물)] Yang, J./The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?/European Journal of Marketing/2012/46(11-12)/1523~1538// Google Scholar ›
[73]
[73] [학술지(정기간행물)] Zajonc, R. B./Attraction, affiliation, and attachment/Man and beast: Comparative Social Behavior/1971//141~179// Google Scholar ›
[74]
[74] [학술지(정기간행물)] Zhang, J./The roles of players and reputation:evidence from eBay online auctions/Decision Support Systems/2006/42(3)/1800~1818// Google Scholar ›
[75]
[75] [학위논문] Zhang, X. X. M./Tapping into the pulse of the market: Essays on marketing implications of information flows/Doctoral/Massachusetts Institute of Technology//2006 Google Scholar ›
[76]
[76] [학술지(정기간행물)] Zhu, F./Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics/Journal of Marketing/2010/74(2)/133~148// Google Scholar ›

Publication History

Published 2019-01-01

Metrics

Cited by 12

The Effects of Valence and Variance of eWOM on Movie Sales Consideing the Moderation Effect of eWOM of Rival Movies