Korea Business Review

Korea Business Review

Edited by: Hyoung-Goo Kang Print ISSN: 2951-3596 Online ISSN: 2951-360X © THE KOREAN ACADEMIC SOCIETY OF BUSINESS ADMINISTRATION. Frequency: Quarterly (four times per year): February 28, May 31, August 31, and November 30
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Latest Issue Vol. 60, No. 5 2025

Article Info

Audience-considering Education Applying the PAIR Strategy

Seo Su-hyeon Chung Hye Seung

경인교육대학교 경인교육대학교

Korea Business Review 35No. pp.271-299 (2009)

DOI: 10.20880/kler.2009..35.271

Abstract

This study is designed to analyze the problems of the existing audience-considering education in terms of dialogue and to propose the PAIR strategy as an alternative. The existing audience education shows problems of assuming that audience are passive beings and offering unspecific considerations of audience based on traditional demographical analysis. In this regard, the PAIR strategy can be used which has been obtained by making a text analysis of the strategy I used to communicate with my audience in the process of writing to improve such weak points and enhance my ability to communicate with my audience,. The PAIR strategy is composed of P (Positioning) sub-strategy to invite audience to a text, the A (Attracting) sub-strategy to make audience to read a text, the I (Informing) sub-strategy to help audience read a text easily, and the R(Replying) sub-strategy to predict and cope with the responses audience will show. The PAIR strategy in this study is significant in that the strategy concretely shows what and how to do when students takes audience into consideration in the course of writing. Still, further follow-up studies will be needed in that the strategy is required to verify its validity and efficiency.

Keywords

독자 고려 교육PAIR 전략위치 지우기 전략끌어들이기 전략정보 조절하기 전략반응에 대처하기 전략

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